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Items: 1 to 20 of 7034

1.
A taxonomy of marketing organizations
Leigh McAlister, Frank Germann, Natalie Chisam, Pete Hayes, Adriana Lynch, Bill Stewart
J Acad Mark Sci. 2023; 51(3): 617–635. Published online 2022 Dec 16. doi: 10.1007/s11747-022-00911-5
PMCID:
PMC9755790
ArticlePDF–1.0M
2.
Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence
Thomas Martin Key, Terry Clark, OC Ferrell, David W. Stewart, Leyland Pitt
AMS Rev. 2020; 10(3-4): 151–167. Published online 2020 Jul 27. doi: 10.1007/s13162-020-00176-7
PMCID:
PMC7384275
ArticlePDF–477K
3.
Sales and marketing automation in the post-Covid-19 scenario: value drivers in B2B relationships
Daniela Corsaro, Isabella Maggioni, Mirko Olivieri
Ital J Mark. 2021; 2021(4): 371–392. Published online 2021 May 17. doi: 10.1007/s43039-021-00024-x
PMCID:
PMC8127447
ArticlePDF–816K
4.
Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption
Sunday C. Eze, Vera C. Chinedu-Eze, Hart O. Awa, Rami Hashem E. Alharthi
PLoS One. 2021; 16(12): e0260145. Published online 2021 Dec 2. doi: 10.1371/journal.pone.0260145
PMCID:
PMC8638917
ArticlePDF–966K
5.
The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research
Alexander Edeling, Shuba Srinivasan, Dominique M. Hanssens
International Journal of Research in Marketing. 2021 Dec; 38(4): 857–876. Published online 2020 Sep 19. doi: 10.1016/j.ijresmar.2020.09.005
PMCID:
PMC7501521
ArticlePDF–2.1M
6.
The value relevance of digital marketing capabilities to firm performance
Christian Homburg, Dominik M. Wielgos
J Acad Mark Sci. 2022; 50(4): 666–688. Published online 2022 Apr 20. doi: 10.1007/s11747-022-00858-7
PMCID:
PMC9019537
ArticlePDF–1.3M
7.
Navigating crisis from the backseat? How top managers can support radical change initiatives by middle managers
Mariano L.M. Heyden, Ralf Wilden, Chelsea Wise
Industrial Marketing Management. 2020 Jul; 88: 305–313. Published online 2020 Jun 5. doi: 10.1016/j.indmarman.2020.05.024
PMCID:
PMC7274627
ArticlePDF–610K
8.
Policy Inertia on Regulating Food Marketing to Children: A Case Study of Malaysia
SeeHoe Ng, Bridget Kelly, Heather Yeatman, Boyd Swinburn, Tilakavati Karupaiah
Int J Environ Res Public Health. 2021 Sep; 18(18): 9607. Published online 2021 Sep 12. doi: 10.3390/ijerph18189607
PMCID:
PMC8472389
ArticlePDF–1.3M
9.
Understanding Marketing Responses to a Tax on Sugary Drinks: A Qualitative Interview Study in the United Kingdom, 2019
Hannah Forde, Tarra L. Penney, Martin White, Louis Levy, Felix Greaves, Jean Adams
Int J Health Policy Manag. 2022 Nov; 11(11): 2618–2629. Published online 2022 Feb 23. doi: 10.34172/ijhpm.2022.5465
PMCID:
PMC9818127
ArticlePDF–780K
10.
Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients
James K. Elrod, John L. Fortenberry, Jr.
BMC Health Serv Res. 2020; 20(Suppl 1): 822. Published online 2020 Sep 15. doi: 10.1186/s12913-020-05603-w
PMCID:
PMC7491113
ArticlePDF–705K
11.
The Devil Is in the Detail: Challenging the UK Government’s 2019 Impact Assessment of the Extent of Online Marketing of Unhealthy Foods to Children
Mimi Tatlow-Golden, Daniel Parker
Int J Environ Res Public Health. 2020 Oct; 17(19): 7231. Published online 2020 Oct 2. doi: 10.3390/ijerph17197231
PMCID:
PMC7578928
ArticlePDF–443K
12.
Transferring Racial/Ethnic Marketing Strategies From Tobacco to Food Corporations: Philip Morris and Kraft General Foods
Kim H. Nguyen, Stanton A. Glantz, Casey N. Palmer, Laura A. Schmidt
Am J Public Health. 2020 Mar; 110(3): 329–336. Published online 2020 Mar. doi: 10.2105/AJPH.2019.305482
PMCID:
PMC7002936
ArticlePDF–668K
13.
Protecting children and young people from contemporary marketing for gambling
Samantha Thomas, May C I van Schalkwyk, Mike Daube, Hannah Pitt, Darragh McGee, Martin McKee
Health Promot Int. 2023 Apr; 38(2): daac194. Published online 2023 Mar 18. doi: 10.1093/heapro/daac194
PMCID:
PMC10024482
ArticlePDF–373K
14.
How digital technologies reshape marketing: evidence from a qualitative investigation
Federica Pascucci, Elisabetta Savelli, Giacomo Gistri
Ital J Mark. 2023; 2023(1): 27–58. Published online 2023 Jan 17. doi: 10.1007/s43039-023-00063-6
PMCID:
PMC9844195
ArticlePDF–1.1M
15.
Marketing factors associated with a continuous positive airway pressure machine purchasing in patients with obstructive sleep apnea
Bundit Sawunyavisuth, Nattaporn Sopapol, Chi-Hsing Tseng, Kittisak Sawanyawisuth
Future Sci OA. 2023 Mar; 9(3): FSO844. Published online 2023 Mar 23. doi: 10.2144/fsoa-2022-0073
PMCID:
PMC10072120
ArticlePDF–448K
16.
Does the relationship marketing orientation of an entrepreneur support agency improve performance? Evidence from small- and medium-size enterprises in Malaysia
Nor Asiah Omar, Hasnan Md. Aris, Muhamad Azrin Nazri, Taslima Jannat, Syed Shah Alam
PLoS One. 2022; 17(6): e0269319. Published online 2022 Jun 16. doi: 10.1371/journal.pone.0269319
PMCID:
PMC9202885
ArticlePDF–1.1M
17.
Philip Morris International’s Formula 1 Sponsorship-Linked Marketing: Transformation From Marlboro to Mission Winnow
Timothy Dewhirst, Wonkyong Beth Lee, Lauren Czaplicki
Nicotine Tob Res. 2023 Dec; 25(12): 1838–1846. Published online 2023 Sep 13. doi: 10.1093/ntr/ntad177
PMCID:
PMC10664078
ArticlePDF–4.4M
18.
Fish availability and market channel in Rajbari, Bangladesh
Zubyda Mushtari Nadia, Prosun Roy, Jakir Hossain, Md. Foysul Hossain, Mofasser Rahman, Md. Abdus Salam, Roksana Jahan
Heliyon. 2022 Sep; 8(9): e10526. Published online 2022 Sep 6. doi: 10.1016/j.heliyon.2022.e10526
PMCID:
PMC9474837
ArticlePDF–2.8M
19.
Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook
Rajan Varadarajan
AMS Rev. 2020; 10(3-4): 199–205. Published online 2020 Nov 5. doi: 10.1007/s13162-020-00180-x
PMCID:
PMC7643090
ArticlePDF–216K
20.
Physicians’ perspective regarding direct to consumer marketing of nutraceuticals products
Kamran Zaman, Kiran Asim, Nusrat Shah, Syed Jamshed Ahmed
Pak J Med Sci. 2018 May-Jun; 34(3): 710–713. doi: 10.12669/pjms.343.15120
PMCID:
PMC6041529
ArticlePDF–251K

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